1% For The Planet
One Percent for the Planet is a global organisation which brings together businesses and individuals who want to donate their dollars with those who are doing good things for our planet. By giving one percent of their profits to a good environmental cause, businesses and individuals who join this scheme are able to accelerate smart environmental giving
One Percent for the Planet has a simple model. Businesses and individuals are paired with their approved environmental organisations to create a series of high-impact partnerships which amplify the impact of giving. YLX is proud to be a part of this socially and environmentally progressive group.
Since One Percent for the Planet was set up by Yvon Chouinard, Founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, in 2002, the organisation has grown from strength to strength. It has become a global movement that helps fund environmental organisations so they can be more powerful in solving the world's problems. Since its inauguration, many responsible brands and individuals have signed up to support and give back.
YLX is proud to be one of their number. Joining 1% for the Planet is just one of the steps we are taking to improve our impact, and conduct our business in a more responsible, ethical and eco-conscious way. Sustainability means making something that will endure – not only a product, but also processes and ways of operating. We are not just a brand for today. We are a brand that seeks to think about future generations.